SEO and PPC both share the important goal of getting more traffic to your website but are totally different strategies to get users where you want them to be. If you’re looking for digital marketing strategies to reach your target consumers, you may be wondering which you should choose. The answer? You don’t have to! … Continued
What you need to know and what it means for the future of search TikTok has launched a new search feature and it’s a direct move to take traffic from Google. Keywords in the comments section are hyperlinked next to a magnifying glass icon, click on it and it’ll take you to a discovery page … Continued
We all accept Alexa & Siri into our daily lives now but cast your mind back to 2011 / 2014 when they launched. How many times did we all stand there asking ‘Siri, what’s the weather like today?’ and getting a totally different response? It takes time for AI to learn and to be accurate. We can’t … Continued
With the cost-of-living crisis showing no signs of slowing down, how can brands protect their businesses? Key takeaways: Offering helpful advice on shopping smarter pays off A direct approach demonstrates social awareness Authentic messages land better with audiences In difficult times, actions speak louder than words Creativity can trigger conversation There’s still a place for … Continued
Having an online presence has never been so important for your business. For over two decades, businesses have grasped all the possibilities of the web to increase their chances of getting discovered and seen by customers and potential customers. The term SEO actually pre-dates Google. Even in the early days of “search engines”, savvy techy … Continued
Spain is the UK’s most searched-for destination This is closely followed by the US, Italy, France, and Portugal Dubai and Dublin come out as the top searched-for cities to visit Search data shows a 341% year-on-year increase in travel demand Holidaymakers are hungrier than ever to get their next trip abroad secured in their calendars. … Continued
Authenticity. As a marketer, you’ll have seen a whole lot of this word circulating around the sector over the last couple of years. But now is by no means the time to let it become diluted amongst the sea of marketing trends that come and go so regularly. Take our word for it: Honesty will … Continued
We do everything from the groundwork of analytics and the site planning, to delivering incredible visual content such as infographics, blogs and video. We're passionate about creating work that will make your audience stop, think, share and chat. We can help you 'move' your audience and 'you' move up the Google rankings.